Big advertisers and agencies talk campaigns and issues.
Solution providers impart their valuable knowledge to provide marketers with practical, topical and informative sessions to enhance their marketing activities.
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Susan Beetlestone, The Co-operative Group, "The New Co-operative Media Centre - an innovative approach to targeting customers"
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David Bainbridge, Head of New Media & Digital, Marketing and Communications, BBC, "BBC iPlayer, the journey so far, what have we learnt and where do we go next?"
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Paul Cooper, Interactive Director, Brilliant Media – ‘Engagement Mapping’
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Jon Myers, Head of Search, MediaVest “Developments in Search”
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Mel Clarke, Display Director, Steak, “Does the last click always win? Attributing conversions fairly across multiple online media platforms”
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Dave Carter, Manchester Digital Development Agency, "Making Next Generation Broadband a Reality"
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Bill Daring, Chairman, KMP Interactive Marketing & Technology, “PR 2.0”
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Ruth Spratt, Manchester Evening News
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Affiliate Marketing Workshop – Affiliate Window
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Anna Carson, Head of Digital, Feather Brooksbank
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Tink Taylor, Client Services Director, Dotmailer, ‘Improve the Effectiveness of your Email Marketing’ – a benchmark study using industry best practice guidelines - using examples from UK companies to suggest ways to optimise email marketing.
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Howard Furr-Barton, Managing Director , Brand Attention – “Engaging your Mobile Audience”
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Craig Taylor, Thingymail – “Email Marketing Design”
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Will Schnabel, Vice President and General Manager, Silverpop - "What Happens Next? Using Engagement Marketing to unlock the value of your online relationships - and break the (re-)acquisition cycle"