Seminars

Interactive Marketing will contain two seminar theatres:

Briefing Theatre
Big advertisers and agencies talk campaigns and issues.

Engage
Solution providers impart their valuable knowledge to provide marketers with practical, topical and informative sessions to enhance their marketing activities.

Confirmed speakers at Interactive Marketing 2008 include:
  • Susan Beetlestone, The Co-operative Group, "The New Co-operative Media Centre - an innovative approach to targeting customers"
  • David Bainbridge, Head of New Media & Digital, Marketing and Communications, BBC, "BBC iPlayer, the journey so far, what have we learnt and where do we go next?"
  • Paul Cooper, Interactive Director, Brilliant Media – ‘Engagement Mapping’
  • Jon Myers, Head of Search, MediaVest “Developments in Search”
  • Mel Clarke, Display Director, Steak, “Does the last click always win? Attributing conversions fairly across multiple online media platforms”
  • Dave Carter, Manchester Digital Development Agency, "Making Next Generation Broadband a Reality"
  • Bill Daring, Chairman, KMP Interactive Marketing & Technology, “PR 2.0”
  • Ruth Spratt, Manchester Evening News
  • Affiliate Marketing Workshop – Affiliate Window
  • Anna Carson, Head of Digital, Feather Brooksbank
  • Tink Taylor, Client Services Director, Dotmailer, ‘Improve the Effectiveness of your Email Marketing’ – a benchmark study using industry best practice guidelines - using examples from UK companies to suggest ways to optimise email marketing.
  • Howard Furr-Barton, Managing Director , Brand Attention – “Engaging your Mobile Audience”
  • Craig Taylor, Thingymail – “Email Marketing Design”
  • Will Schnabel, Vice President and General Manager, Silverpop - "What Happens Next? Using Engagement Marketing to unlock the value of your online relationships - and break the (re-)acquisition cycle"


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