Briefing Theatre

Agencies and clients talk strategy, campaign case studies and current issues to provide valuable insights for campaign managers to ensure their own activity is successful, measurable and compliant.

4th November 2008

Time
 Session
10.30 am
11.00 am
 Susan Beetlestone - Head of Commercial Marketing, The Co-operative Group
Stuart Tiedeman - Managing Partner, abc Media Group

The Co-operative Media - an innovative approach to targeting customers [ read more ]
11:10 am
11:40 am
 Ruth Spratt - Digital and Broadcast Director, GMG Regional Media

Attracting and Retaining New Audiences[ read more ]
11.50 am
12.40 pm
 Charlie Neer - UK Sales - Right Media
Paul Turner - International Business Development - Right Media

How the Emergence of Online Exchanges is Revolutionising the Online Advertising Market [ read more ]
12.50 pm
13.20 pm
 Bill Daring - Chairman, KMP Interactive Marketing & Technology.

PR 2.0 and the Social Media Release [ read more ]
13.30 pm
14.00 pm
 Jon Myers - Head of Search, MediaVest

Developments in Search [ read more ]
14.10 pm
14.40 pm
 Mel Clarke - Digital Group Account Director, Steak

Does the last click always win? Attributing conversions fairly across multiple online media platforms [ read more ]
14.50 pm
15.20 pm
 David Bainbridge - Head of New Media & Digital, Marketing and Communications, BBC

BBC iPlayer, the journey so far, what have we learnt and where do we go next? [ read more ]
15.25 pm
16.10 pm
 Mirage Islam - Director, British Interactive Media Association & Contributing Editor, Contagious Magazine

What Advertising? [ read more ]
16.15 pm
16.45 pm
Dave Carter - Manchester Digital Development Agency (MDDA)

Making Next Generation Broadband a Reality [ read more ]

5th November 2008

Time
 Session
10.30 am
11.00 am

Linda Summers Business Development, MediaCityUK

MediaCityUK – shaping the future of media [ read more ]
11:05 am
11:35 am
 Chris Ashworth - Head of Strategy, Feather Brooksbank

Building Customer Relationships in the Digital Age [ read more ]
11.40 am
12.30 pm
 David Hall, Communications Director for Digital Window, Affiliate Window – Workshop

Principles of affiliate marketing
The panel will include: Sam Leigh - Digital Window, Nicola Marsh -Media Vest, Ed Wilkinson – ClickAngel Ltd, John Fitzpatrick - Kitbag
[ read more ]
12.35 pm
13.05 pm
 Lyndsay Menzies - bigmouthmedia

Is search marketing the way to recession proof your business? [ read more ]
13.10 pm
13.40 pm
 Paul Cooper - Interactive Director, Brilliant Media

Engagement Mapping [ read more ]
13.45 pm
14.15 pm
 Will Schnabel - Silverpop

What Happens Next? Using Engagement Marketing to unlock the value of your online relationships - and break the (re-)acquisition cycle [ read more ]

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