The basic foundation of all websites is the “content” they contain.The key to a successful website is the way in which you use this content to best attract your target customers as well as search engines. The aim of my presentation is to talk you through the best practise ways to engage with your audiences, keep them on your site for longer whilst encouraging them to come back regularly.
I will be demonstrating these principles by showing you examples from the UK’s leading brands.
Speaker
Daniel Cartwright, Marketing Director, Adfero
See this talk at the Engage Theatre at The Interactive Marketing Show 2008
Engage Theatre
Briefing Theatre