As a traditional largely print based media owner GMG Regional Media is used to attracting large, steady and extremely loyal audiences.

As we all move towards an increasingly digital future, the challenge for many more traditional companies is how to innovate in the online space and transfer brand equity to newer more transient markets.  In her presentation, Ruth will talk you through the journey so far and will outline the lessons learned from this journey into the digital future.

Speaker

Ruth Spratt, Digital and Broadcast Director, GMG Regional Media

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre