- Home
- BBC iPlayer the journey so far
BBC iPlayer the journey so far
what have we learnt and where do we go next?
Focusing on the various elements of marketing drawn up to ensure that the BBC iPlayer caught the attention of the whole of the UK. The use of simple messaging and a diverse mix of media - digital, on air, off air etc.
Also details how the BBC launched a unique campaign around April Fool's day to reiterate the message of BBC iPlayer offering audiences the opportunity to catch up on unmissable moments from the BBC. Plus future plans for BBC iPlayer.
See this talk at the Briefing Theatre at The Interactive Marketing Show 2008
Briefing Theatre
Engage Theatre
Focusing on the various elements of marketing drawn up to ensure that the BBC iPlayer caught the attention of the whole of the UK. The use of simple messaging and a diverse mix of media - digital, on air, off air etc.Also details how the BBC launched a unique campaign around April Fool's day to reiterate the message of BBC iPlayer offering audiences the opportunity to catch up on unmissable moments from the BBC. Plus future plans for BBC iPlayer.
Speaker
David Bainbridge, Head of New Media & Digital, Marketing and Communications, BBCSee this talk at the Briefing Theatre at The Interactive Marketing Show 2008
Briefing Theatre
Engage Theatre
Event Sponsors
