The impact of technology on our daily lives is colossal – the way we shop, communicate with each other, find information, entertain ourselves and keep up to date with news, have all been transformed by the internet.

People still watch TV, read newspapers and magazines and listen to the radio, but the digital revolution has changed our media habits irrevocably and consumers now expect to have greater control of media content and communications than they had previously.

How can marketing professionals make sense of this model of communication and turn it to their advantage?

Speaker

Chris Ashworth, Head of Strategy, Feather Brooksbank

Chris Ashworth is the Head of Strategy at Feather Brooksbank, working with clients from FMCG brands to the construction industry.

He's spent the majority of his career as a client working for Shell, PlayStation and 3, managing product launches, brand launches and retail campaigns. The campaigns he's worked on have won awards for point of sale, digital innovation and creativity, so this presentation will draw from a broad base of experience.

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre