Search has been evolving at such a fast pace over the last 8 years. We have seen it move more a more to a commercially driven direct response mechanism to nearly rival TV media Spend in the UK.

This session will look at how Search has changed and reinvented itself over the last few years with the inception of areas such as Video Search and Google Universal as well as how it can integrate powerfully next to other media streams within online and offline. As well as taking a view on he future of where will search marketing go in the coming years.

Speaker

Jon Myers, Head of Search, MediaVest

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre