With all the complex technical comment and discussion about email marketing going on, are we missing some of the simpler elements that affect email marketing ROI.

Good design is as important as any other element of the process and is often overlooked as an important aspect of the success of a campaign. Good design will effect how likely recipients are to open your email and act upon it once it is delivered.

We look at how to apply the principles of good design to email marketing to further improve ROI.

Speaker

Craig Taylor, Creative Director, Thingymail

See this talk at the Engage Theatre at The Interactive Marketing Show 2008

Engage Theatre
Briefing Theatre