The rise of Advertising Exchanges is having a dramatic impact on the buying and selling of online advertising and what was seen as a niche concept is now becoming main stream, embraced by agencies, publishers, networks and advertisers alike.

In the increasingly complex world of online advertising, this workshop will explore how the emergence of open ad platforms is revolutionising the display advertising market by enabling better performance and streamlining digital advertising operations. It will explain how exchanges differ from networks; what you should be looking for in an exchange and how exchanges are helping business develop their business models.

Speakers

Charlie Neer, UK Sales, Right Media
Paul Turner, International Business Development, Right Media

Charlie has worked at Right Media for nearly three years with a focus on educating and growing membership of the Right Media Exchange amongst digital agencies.

For one and a half years he worked for Right Media in San Francisco, selling the Exchange concept into major ad agencies on the West Coast and has been working in the London office since November 2007. Prior to joining Right Media he worked at Undertone Networks, a leading US online advertiser network, and Verizon Wireless.

Paul is responsible for driving interest and adoption of the Right Media Exchange amongst online publishers in Europe, having signed members in Italy, the Netherlands Poland, and Russia as well as the UK.

Prior to Right Media, Paul spent over four years at CACI in business development where he was responsible for selling in its analysis, targeting and marketing solutions across a range of industry sectors.

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre