Maximising your Returns From Search Marketing

During 2008, increased competition in many markets has driven up the costs of advertising on Google and other search engines.

In the face of increased economic uncertainty, this session will look at strategies to ensure campaigns continue to produce a strong return on investment. In particular, the session will address:

• Prospects for Google and other search engines
• Emerging opportunities from mobile, social networks and other trends
• Intelligent ways to measure campaign performance
• Effective campaign tuning and management of bids

A basic understanding of paid search will be assumed.

Speaker

Ben Gott, Client Service Manager, Periscopix

Ben’s career has so far been focussed on online marketing. Initially overseeing the online launch of a high-technology startup in Japan where he was responsible for the international marketing plan and raising awareness of the product in the key UK and US markets.

On returning to the UK Ben found a home as paid search specialist at Periscopix where he has been instrumental in achieving the impressive, sustained growth that took Periscopix to the top of the Media Momentum digital agency table in 2008.  Looking towards 2009 Ben and Periscopix are hoping to utilise their unique brand of paid search expertise, advanced enabling technologies and web analytics background to capitalise on opportunities in increasingly complex paid search markets.


See this talk at the Engage Theatre at The Interactive Marketing Show 2008

Engage Theatre
Briefing Theatre