Most of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views.  The introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods.  We need to understand comment generated on the internet, and new ways of distributing our own content. 
 
The PR industry has changed very little over recent years, and is the one area of Marketing that has been left behind.  Whilst the PR industry is still using the existing process of building news, writing reports, schmoozing, and broadcasting messages to anyone with an inbox, marketing professionals have been busy developing much more exciting and efficient methods of delivering content.
 
A Social Media Release is an on line news release designed to complement the traditional press release by addressing a more interactive social media audience. It is a different proposition from “targeted distribution” of news, and is much more about “syndicated distribution”.
 
Bill Daring will explain how to maximise syndication via social bookmarking and targeted social media sites; how to manage external blog comments, and even more useful, help you to understand these comments and use this information to help you gain a competitive advantage over your competitors.

Speaker

Bill Daring Is The Chairman And CEO Of KMP. As Well As Developing New Business, Bill Is Responsible For Developing KMP's Strategic And Technical Partnerships.

Bill founded KMP in 1991, after over a decade in the advertising and PR industry, and has been responsible for its emergence as one of the most successful independent interactive marketing agencies in the UK. During the late 1990’s, under Bills direction KMP pioneered the use of multimedia in websites so much so that Macromedia commissioned KMP to build the Shockwave (precursor of Flash) website.

In 1997 he acquired and established one of the most successful Biotech community sites Biofind.com which is still the market leader. Bill has represented the UK Digital Industry in trade missions to Malaysia, China, Australia, and India and has delivered seminars on e-marketing and e-commerce in the UK, Europe, the US and Australia. His non-executive directorships have included Digital Industries Northwest Limited (NWDA sector management group) and Chairman of the ICT Section of Commonwealth Games Business Club to encourage trade between Commonwealth companies in the sector.

Bills current interests include social media, web 2.0 applications and PR 2.0 . He writes and speaks on these topics, at universities, trade shows and conferences and in the digital seminars run by KMP.

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre