This session discusses:

• How it works – and who it works best for!
• Ingredients of a good PPC campaign – understanding Google AdWords and quality score
• Latest trends and developments from the world of Search Engine Marketing

Speaker

John Heffernan, Business Development Manager, MediaCo

John Heffernan has over 15 years experience of Internet Sales & Marketing - more recently focused in the Search Marketing industry.
 
John has an educative approach to the sales process and has delivered numerous fast paced and entertaining presentations at National and Local events & conferences on behalf of the Sunday Times Enterprise Network, Internet World, Online Marketing Show, MAD Search Strategies, British Chamber of Commerce, IoD, Federation of Small Businesses and Grant Thornton eCommerce Road show – to name but a few!
 
John’s aim is to cut the *!<*--? "technobabble" - and provide (via MediaCo), transparent services that are proven to deliver!
 
MediaCo provide expertise (to both the Private and Public Sector, Corporate and SME markets), in Online Marketing and web publishing services including; Developing effective website content, Digital & Search Marketing Strategies, Search Engine Optimisation, Paid Search and the integration of new and emerging technologies.

See this talk at the Engage Theatre at The Interactive Marketing Show 2008

Engage Theatre
Briefing Theatre