Website managers are striving to make their websites more personalised in the quest to improve the customer experience, however this trend is creating increasingly complex content needs based on the individual consumer.

To deliver on this goal, WCM systems can no longer be used in isolation of other marketing technologies, they need to form an integral part of an integrated marketing platform combining online channels, data analytics and other marketing executional technologies.  In this thought provoking presentation, Ian explains how this new trend in content management is driving real business benefit and significant cost savings.

Speaker

Ian Truscott, Vice President Web Content Management Strategy, Alterian

Ian Truscott is Vice President WCM Product Strategy at Alterian.  Ian has responsibility for the Alterian Content Management products, formerly known as Immediacy and Morello, leading strategic product vision and market direction for the products.
 
Ian's role also extends to ensuring customer satisfaction, product-led communications, sales and delivery support and compliance responsibilities.  He enjoys engaging with prospective or current customers who are trying new ideas and concepts to realise the promise of Web Content Management and the Internet.
 
Ian’s experience and passion for web technologies has grown from over a decade of enterprise software experience gained through engaging with global blue chip organisations such as McDonalds, Diageo and Glaxo, whilst working for some of the major vendors and pioneers in this arena across the USA and Europe.