...use your website to generate dynamic content.
Blanket emails or ‘one size fits all’ are a thing of the past. You know what people have clicked on or downloaded from your website via capture points; use this data to deliver dynamic content in your emails tailored to the expressed interest.
Speaker
Lee Chadwick, MD, CommuniGator Ltd.
Lee Chadwick has over 5 years experience in the digital marketing space with specific expertise in email and SMS marketing. CommuniGator currently works with 100’s of organisations to build, deliver and analyse their email marketing campaigns. Prior to CommuniGator, Lee was sales and marketing director of several high profile technology companies with responsibilities for both online and offline marketing strategy and execution. Lee is a regular speaker for the Institute of Direct Marketing.