Future-facing brands have started figuring out the art of being useful and relevant, of delivering content and services that people actively seek out and share.

Of targeting so effectively that these new forms of advertising play a welcome role in our everyday lives. There are many ways to get people to forget what they're watching is an ad. The challenge is to get them to remember that it's being delivered by a brand.

Speaker

Mirage Islam, Director, British Media Association

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre