Using Engagement  Marketing to unlock the value of your online relationships - and break the  (re-)acquisition cycle.

A talk around converting, retaining and upselling/cross-selling to your existing customers rather than having to go back to the Search/Affiliate marketing route every time you want to make a fresh sale.

Speaker

Will Schnabel, Silverpop

William Schnabel is responsible for overseeing Silverpop’s international operations and expansion strategy across Europe and Asia. Previously, Schnabel

was responsible for overall operations and product direction of Silverpop’s Vtrenz solution, an industry-leading demand generation and lead management technology for B2B marketers.

Prior to Silverpop’s acquisition of Vtrenz in 2007, Schnabel served as its president and CEO , where he guided the company’s growth as an innovative thought leader in the Software-as-a-Service (SaaS) and marketing automation industries. Before coming to Vtrenz, Schnabel served in an executive capacity at Accenture, a leading management-consulting firm, where he provided strategic guidance to global 500 organizations on the application and implementation of advanced business technologies.

Schnabel is a frequent columnist and speaker on the topics of interactive and engagement marketing strategies, relationship management technologies, and the influence of SaaS-based solutions on optimizing business performance.

See this talk at the Briefing Theatre at The Interactive Marketing Show 2008

Briefing Theatre
Engage Theatre